Privacy Policy

Utrack Inc

Effective Date: July 7, 2025

Last Updated: July 7, 2025

1. Introduction

Utrack Inc ("we," "our," or "us") operates GPS tracking services through our website at https://utracki.ai and our mobile applications. We provide vehicle tracking, personal tracking, asset tracking, and fleet management services to both individual consumers and business customers.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services. By using our services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We collect the following personal information:

  • Contact Information: Names, email addresses, and phone numbers
  • Payment Information: Payment details processed through PayPal (we do not store payment card information directly)
  • Account Information: Username, password, and account preferences

2.2 Location Data

Our GPS tracking services collect:

  • Real-time GPS coordinates of tracked devices
  • Historical location data and route information
  • Geofencing data entry/exit times for designated areas
  • Location data is collected at intervals of up to 1 minute when tracking is active

2.3 Technical Information

  • Device information (device type, operating system, unique device identifiers)
  • Usage data and service interaction logs
  • Cookies and similar tracking technologies on our website

3. How We Use Your Information

3.1 Primary Purposes

We use your information to:

  • Provide GPS tracking services including vehicle, personal, and asset tracking
  • Deliver fleet management solutions
  • Process payments and manage your account
  • Send SMS alerts and notifications about your tracked assets
  • Provide customer support and respond to inquiries
  • Improve our services and develop new features

3.2 Legal Bases (GDPR)

For users in the European Union and UK, we process your data based on:

  • Contract performance: To provide the tracking services you've requested
  • Legitimate interests: To improve our services and ensure security
  • Consent: For marketing communications (where required)
  • Legal obligations: To comply with applicable laws

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We share information with the following third parties:

  • Unwired Labs: For reverse geocoding services to convert GPS coordinates into readable addresses
  • TextGrid: : For SMS alert delivery services
  • PayPal: For payment processing (they have their own privacy policies)

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose your information when required by law, court order, or to protect our rights and safety.

4.4 No Advertising or Analytics

We do not share your information with advertising networks or third-party analytics services.

5. International Data Transfers

We operate in the USA, Mexico, Canada, UK, and Europe. Your data may be transferred to and processed in countries other than your own. For EU/UK users, we ensure adequate protection through:

  • Standard Contractual Clauses (SCCs) where applicable
  • Adequacy decisions by the European Commission
  • Other appropriate safeguards as required by law

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Location data is retained to provide historical tracking features and route analysis. You may request deletion of your account and associated data at any time.

7. Your Rights and Choices

7.1 General Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Delete your account and associated data
  • Export your data
  • Opt-out of marketing communications

Opt-out of marketing communications

Additional rights include:

  • Right to rectification: Correct inaccurate personal data
  • Right to erasure: Request deletion of your personal data
  • Right to restrict processing: Limit how we use your data
  • Right to data portability: Receive your data in a portable format
  • Right to object: Object to processing based on legitimate interests
  • Right to withdraw consent: Where processing is based on consent

7.3 CCPA Rights (California Residents)

California residents have the right to:

  • Know what personal information is collected
  • Know whether personal information is sold or disclosed
  • Say no to the sale of personal information (Note: We do not sell personal information)
  • Access personal information
  • Request deletion of personal information
  • Equal service and price, even if you exercise your privacy rights

8. Data Security

We take data security seriously and implement multiple layers of protection to safeguard the information we collect. Our key security measures include:

  • OAuth Authentication: We use OAuth protocols to ensure secure user authentication and access control, minimizing the risk of unauthorized access.
  • HTTPS Encryption: All data transmitted between clients and servers is encrypted using HTTPS, protecting it from interception or tampering during transmission.
  • Secured Cloud Infrastructure: Our servers are hosted on secure cloud platforms with enterprise-grade firewalls, intrusion detection systems, and continuous security monitoring.
  • Data Encryption: Sensitive data is encrypted both in transit and at rest to prevent unauthorized access or breaches.
  • Access Control: Role-based access policies are enforced to restrict data access to only authorized personnel.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences and settings
  • Analyze website usage and performance
  • Provide essential website functionality
  • Enhance user experience

You can control cookie settings through your browser preferences. Disabling cookies may affect website functionality.

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Sending email notifications to registered users
  • Providing in-app notifications

Your continued use of our services after any changes constitutes acceptance of the updated policy.

12. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Utrack Inc

Email: privacy@utracki.ai

Website: https://utracki.ai

For EU/UK users, you also have the right to lodge a complaint with your local data protection authority.

13. Jurisdiction-Specific Information

13.1 European Union and United Kingdom

This policy complies with the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018. Our lawful basis for processing is primarily contract performance and legitimate interests.

13.2 California, USA

This policy complies with the California Consumer Privacy Act (CCPA). We do not sell personal information and provide the rights outlined in Section 7.3.

13.3 Other Jurisdictions

We comply with applicable privacy laws in all jurisdictions where we operate, including Mexico and Canada.



This Privacy Policy is effective as of July 7, 2025, and governs the use of information collected by Utrack Inc through all our platforms and services.